Version 01: White
Brand Applications
Website
The following is an overview of the DIFC Developments website.
Social Media: Instagram
Email Signature
The following is the email signature template. It is recommended that the signature is setup manually based on the linked design file in HTML – as opposed to attaching a jpg to the email signature. This ensures signatures can be extracted as live text directly from the email, ensuring friction free experience for the receiver of the email
Exhibition Space
The following is a notional example of how a potential branded environment / exhibition space / sales centre could function in terms of both architectural form and graphic treatment.
It is important to use final artwork files to create a complete graphic treatment package for branded environments for DIFC Developments.
Flag Banners
The following are examples of the DIFC Developments flag banners. Flag banners are shown utilising the the primary brandmark (excluding the orange extension line). This is permissible across space restricted applications/
Note: the brand texture can be featured in any one the tertiary colours as a set – always ensuring a like for like swap on the colours.
Hoardings
The following are a selection of hoarding examples to how different executions can be implemented. Show here is a combination of the core brand components working together.
The textures should play a very small component of brand never exceeding more than that of 15% overall of the visual language.
The texture show in these examples are shown in three different colour formats. Colour are not limited to those shown and can be expanded to that of the secondary and tertiary palette as per marketing needs.
It is essential that final artwork files are used to recreate  any hoardings.
The following is an example of how the LinkedIn presence can be featured. Post examples are notional. Further examples of social media posts can be found in this section.
Stationery
Event Invites
There are two distinct invite examples.
The first option is a more of a standard invite – using the primary brand palette with illustration.
The second option featured is a more premium execution that can be implemented for VVIP individuals. As shown – the tertiary palette can be pulled upon here, and special printing techniques such as gold foil, and the darker more premium palette.
Notebook
Folders
This is a notional example of DIFC Developments folder. When creating artworks it is permissible for use of special printing techniques such as varnishes or foils as deemed necessary.
Powerpoint
The digital presentation template has been created as a
Powerpoint file and can be downloaded here.
Name Tag
Notional name tag file can be downloaded below. Please ensure sizes are adjusted and tested and new artwork files are created.
Brochure Covers
Featured illustrations can be downloaded by clicking the download icon featured below on the image.
Please ensure final artwork files are utilised when creating any future marketing collateral.
Version 02: Stone Grey
Brochure Spreads
Tote Bag
The brand textures featured on the totes can be downloaded here.
