Brand Imagery

The following are a selection of images that represents the DIFC Developments brand. These images are available for purchase from Getty or UnSplash as specified. Images may have copyright restrictions - so please ensure the correct permissions and license fees are made before use in a public environment.

Urban Living Redefined

DIFC Developments features two specific styles and use cases for photography that runs across all touchpoint of the brand.

Brand Photography
The brand photography style is all about featuring individuals within an expansive urban environment that shows of the architectural features and nuances of a particular space. It is all about showing individuals within the environments they live and interact in. It’s about capturing moments, in an iconic way that both inspire and create an aspirational vibe across the brand, with tasteful, understated and beautiful urban spaces.

The images should be used in conjunction with typography, brandmark, or additional graphic components, to both communicate a concept or purely act as a visual identifier for the brand.

It is important to ensure these images act as a component of the overall visual language system.

Product Imagery

Product Photography
In addition to the brand photography, product photography builds upon the brand style. Product photography should feature a greater number of people and focus more featuring the target audience for each type of product on offer. A wide range of people should be featured taking part in everyday activities in a natural non-posed manner, capturing moments in their lives. Families, couples and individuals should be featured but always ensuring the space and environment plays an integral role in the composition by featuring intriguing, iconic and aesthetically pleasing architectural spaces and forms.